Walsh was a pioneer of sports licensing. His most frequent device was getting sports stars to put their names on ghostwritten articles in newspapers and magazines. Many a WS game was “analyzed” by a star who was nowhere near the scene of action. A 1911 graduate of St. Vincent’s College in Los Angeles, Walsh first worked for the Los Angeles Express. In 1921, he started his own syndicate, creating a major industry for stars like Ruth, Gehrig, Rockne, and others. Walsh was sports director for the 1939-40 New York World’s Fair.