The colorful Einhorn was always in the midst of a controversy, be it the struggle to establish a United States Football League franchise in Chicago or answering his critics concerning the White Sox new stadium. The former executive of CBS Sports began by selling hot dogs at Comiskey Park during the 1959 World Series. In 1981, former law school classmate Jerry Reinsdorf invited him to join the limited partnership which bought the club from Bill Veeck. Einhorn later founded Sportsvision, the Chicago cable outlet airing White Sox, Bulls, Sting, and Blackhawk games. He was instrumental in finalizing the six-year, multi-million-dollar pact between baseball and TV in 1981. In 1983, when the Chisox won the AL West division title, fans were treated to the sight of Einhorn jumping up and down in unabashed joy, wearing his Sox hat and warm-up jacket.