Broun was a copy reader, sports writer and editor, drama critic, war correspondent, and columnist in his 31-year career. He could reputedly bat out a column in 30 minutes. He was a big eater (6’3″, 250-lb) and a messy dresser who sported an old broad-brimmed hat. Broun attended Harvard but did not graduate before he began his journalism career in 1910 with the New York Morning Telegraph, a racing and theatrical paper. He moved to the Tribune in 1912, where he became drama critic in 1916. He began his column, “It Seems to Me,” at the World in 1921. One of his most quoted lines appeared in 1915, when John McGraw frequently started pitcher Rube Schauer and relieved him with Ferdie Schupp : “It never Schauers but it Schupps.
Broun was the founder of the American Newspaper Guild in 1933. He moved to the New York Post in 1939, but died of pneumonia after writing only one column. His only baseball book, The Sun Field, was published in 1923. He received the J.G. Taylor Spink Award from the Hall of Fame in 1970.